Category: Community

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Balitmore Penninsula or Baltimore Peninsula?

Rebranding and common misspellings can often lead to confusion.

Two words that are often misspelled are contained in the new name for the Port Covington urban development project in Baltimore, Maryland on the south shore of the South Baltimore peninsula. That name, of course, as the title of this article indicates, is Baltimore Peninsula.

Port Covington is the geographic area of Baltimore’s strip of land along the Middle Branch of the Patapsco River on the southern edge of the South Baltimore peninsula. Over a century ago it was developed as a port for the shipment and export of coal. It is (today) the site of one of the largest urban development projects on the East Coast.

The port of Port Covington circa 1913 on the baltimore peninsula
The port of Port Covington circa 1913 on the south shore of the Baltimore Peninsula.

In today’s business world, rebranding is becoming increasingly popular. However, with rebranding comes the risk of misspellings. While careful proofing eliminates errors in marketing materials many people (marketing agencies) fail to consider typos by the general public – especially when typing Internet domain names into the URL bar of a web browser.

port covington rebranded as baltimore peninsula
The Port Covington urban development initiative has been rebranded to the name Baltimore Peninsula. (Note: the red text was added by the photographer to illustrate the rebranded name.)

So, what about the misspellings of Baltimore Peninsula?

Common typos for “Baltimore” are balitmore (59%), balitimore (7%) and baltimroe (5%).
Common typos for “peninsula” are penninsula (54%), pennisula (19%) and penisula (18%).

Note: the percentages shown are from the How to Spell website and were collected from over 15,231,521 spell check sessions on www.spellchecker.net from Jan 2010 – Jun 2012.

There are people (and companies) who capitalize on misspellings when it comes to recovering website traffic. They are commonly referred to as “domain squatters” and actually do monetize erroneous web traffic. Yes, people really do type in web addresses and often type them incorrectly. Of the above examples (as of this writing, November 2022), baltimroe.com is still available – the others have all been registered by someone or some entity. A couple are being offered on the third-party market and one has expired and may soon be deleted from the registry (perhaps for someone else to grab). This writer will be surprised if “baltimroe.com” is not soon registered.

From those typo percentage it might be interesting to see how long the domain “BalitmorePenninsula.com” and its variations remain available. (Yes, that is meant as a hint to the marketing agency responsible for the BaltimorePeninsula.com website. 🙂

Street level view of the Baltimore Peninsula
Street level view of the Baltimroe Penisula (sic) urban development project on the south shore of the South Baltimore peninsula.
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Baltimore Peninsula was Port Covington.

The new “branding” for Port Covington is now the Baltimore Peninsula.

We’re thinking the new developers (from New York and San Francisco) may not understand the actual geography of a peninsula. The South Baltimore Peninsula, Baltimore’s peninsula, is the land between the Inner Harbor and Patapsco River on the north to the Middle branch of the Patapsco River on the south. It is so much more than the narrow piece of land south of Interstate 95, the area known as Port Covington, on the south shore of the peninsula.

Baltimore Peninsula as seen from Harborview Tower in 2014
Here is a nearly two-decade old photo of the “Baltimore Peninsula” as seen from the Harborview Condominium tower in 2004. The water in the foreground is the Inner Harbor/North Branch of the Patapsco River. The water in the top right is the Middle Branch of the Patapsco River. This is “the” peninsula as defined by geography and the people and businesses living and thriving here.
Port Covington back in 2014
Port Covington nearly a decade ago. The photograph is from the deck of a cruise ship departing the Cruise Maryland Terminal on January 31, 2014.

Regardless of the thinking or the geography, having a proper domain name is certainly better than the PC.city (dot-city) domain that was used for the last few years. The new Baltimore Peninsula actually uses baltimorepeninsula dot-com as the URL address. The old PC.city and PortCovington.city now redirect to the new domain and website. We’ll award kudos for that part of the change.

It is what it is and we sincerely wish the best for the developers and hope that the project moves forward rapidly and successfully. The impressive amount of new urban development will be beneficial for all of the people of Baltimore and for the communities surrounding the Baltimore Peninsula.

Now on to the humorous part of the rebranding.

Of course, any radical change brings forth the humorous memes on Social Media. One of the most creative is from the talented people at the website called Baltimore Memes.

This will be completed soon….or not…to include the basic tenets of the main meme and various “rebranding” comments gleaned from Facebook and Twitter.

Well, OK, here’s one: National Aquarium = Place with All the Fishes
and another: Little Italy = PastaVille
and one more: Fells Point = Cape Beer

If you have another – please post in the comments.

hanover street bridge panorama to the west of baltimore peninsula
A recent panorama photograph or the South Hanover Street Bridge to the west of Port Covington, now Baltimore Peninsula. This bridge connects South Baltimore with Curtis Bay, Brooklyn Park, Glen Burnie and other points to the south. Yes, this photograph is available as wall art.
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South Baltimore Apartment Rentals

Apartments and Condos for Rent or Lease on the South Baltimore Peninsula, Fed Hill, SoBo area.

Thinking about city living in the Baltimore Peninsula area: Federal Hill (aka Fed Hill), South Baltimore (aka South Bmore, SoBo), Locust Point, Riverside, Port Covington or neighborhoods in between? City life is fun and convenient-to-just-about-everywhere. Many people find that right condo or apartment home that is “walkable” to work, dining and nightlife.

If you only need a short-term rental, check online with Vrbo.com or Airbnb.com for availability and rates. They are proven and reliable sources for accommodations. See their maps for locations of available properties.

McHenry Row Apartments

Live, Shop, Work and Play in the historic area of Locust Point in South Baltimore. The (brand new) apartments at McHenry Row offer the sought after urban living experience for people seeking a new, spacious and convenient place to call home. We agree with their claim that they are, “Close to everything but far from ordinary.”

1580 Key Highway, Baltimore, MD 21230
844-852-1410

101 Wells Street

The original and historic 101 Wells in South Bmore, have long been a favored home to South Baltimore apartment dwellers. Features include spacious , modern renovated floor plans, fully equipped kitchens with granite and stainless and on-site parking. The location is near a wonderful city park and the building is pet-friendly.

101 East Wells Street, Baltimore, MD 21230
410-528-9302

1901 South Charles Street

Nearly new, and nearly 200, one and two bedroom and studio apartments in the Federal Hill “area” – just about eight block to the south. These modern apartment homes have the stylish features you expect in contemporary urban living, such as stainless appliances, granite counters, high ceilings, loft floor plans, and even a parking space (one, included per lease).

1901 South Charles Street, Baltimore, MD 21230
866-940-9607

1111 Light Street Apartments

Designed with the modern, upwardly mobile residents’ need in mind, these one, two and three bedroom apartments feature upscale construction and appliances. The building amenities are numerous and the convenience of the location is just about, well, perfect. Working in Downtown Baltimore is only a 20-minute walk.

1111 Light Street, Baltimore, MD 21230
855-686-0530

2 East Wells Apartments

Apartment Homes in South Baltimore Peninsula. Calling this area Fed Hill (Federal Hill) is a bit of a stretch. However, the apartments are nearly new construction and in a location convenient to just about everything that South Baltimore Real Estate developments have to offer. 2 East Wells offers 150+ predominantly one-bedroom open floor-plan and loft “style” units.

2 East Wells Street, Baltimore, MD 21230
443-219-1705

The HarborView Towers

Baltimore Real Estate Harborview Condominium Tower

The Harborview Condominium tower is an established landmark of the Baltimore Peninsula on the south edge of the Inner Harbor near to Federal Hill, Key Highway and even Locust Pont. There are, on occasion, condos for rent in varying sizes, shapes and prices in this desirable building.

Positioned right on the water, the north shore of the South Baltimore Peninsula, The HarborView Towers offer residents sweeping views of Baltimore’s waterfront and city skyline. If you want a great harbor view, go to the place named after great harbor views.

100 Harborview Drive, Baltimore, MD 21230
410-5398147